Privacy policy
Privacy Policy
Last updated: 26/08/2026
1. Introduction
Sports Global Group Plc ("SGG", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, communicate with us as a shareholder or investor, subscribe to communications, or otherwise interact with Sports Global Group Plc.
It also explains your rights under applicable data protection legislation.
Sports Global Group Plc is a public limited company incorporated in England and Wales under company number 16692435.
Our registered office is:
Sports Global Group Plc
Devonshires Solicitors LLP
30 Finsbury Circus
London
EC2M 7DT
United Kingdom
For the purposes of applicable UK data protection legislation, Sports Global Group Plc is the controller of personal data covered by this Privacy Policy unless otherwise stated.
2. Contact Details
If you have questions concerning this Privacy Policy or the way in which we process personal data, please contact:
Privacy Contact
Sports Global Group Plc
Email: [INSERT PRIVACY EMAIL]
Registered Office:
Devonshires Solicitors LLP
30 Finsbury Circus
London
EC2M 7DT
United Kingdom
3. Personal Data We May Collect
Depending upon how you interact with us, we may collect and process different categories of personal data, including:
Identity Data
This may include your name, title and, where relevant, information identifying you as a shareholder, investor, adviser, supplier, customer or other business contact.
Contact Data
This may include your email address, telephone number, postal address and other contact information.
Shareholder and Investor Data
Where relevant, this may include information concerning your shareholding, shareholder communications, enquiries and other information necessary to administer our relationship with shareholders and investors.
Certain shareholder information may be maintained on our behalf by our appointed registrar or other professional service providers.
Business and Professional Data
This may include your employer, job title, organisation and information relating to your professional or commercial relationship with SGG.
Communications Data
This includes information contained in correspondence, enquiries, complaints, requests and other communications with us.
Technical Data
When you use our website, certain technical information may be collected automatically, including your Internet Protocol (IP) address, browser type and version, device information, operating system, time zone, website usage information and other technical identifiers.
Usage Data
This may include information about how you use and navigate our website.
Marketing and Communications Data
This may include your preferences concerning communications from us and, where applicable, records of consent.
4. How We Collect Personal Data
We may collect personal data:
- directly from you when you contact or correspond with us;
- when you submit information through our website;
- when you subscribe to investor or corporate communications;
- through our relationship with you as a shareholder;
- from our registrar, advisers and professional service providers;
- from publicly available sources;
- from business partners or Group companies where lawful;
- through cookies and similar technologies used on our website; and
- where otherwise permitted or required by law.
5. How We Use Personal Data
We may process personal data for purposes including:
- responding to enquiries;
- communicating with shareholders and investors;
- administering shareholder relationships;
- providing corporate and financial information;
- maintaining corporate records;
- operating and improving our website;
- maintaining website and information security;
- communicating with business contacts, suppliers and advisers;
- complying with legal, regulatory and corporate governance requirements;
- establishing, exercising or defending legal rights;
- preventing and detecting fraud, misuse or unlawful activity;
- managing our business and corporate affairs; and
- sending communications where permitted by law.
We will only process personal data where we have a lawful basis for doing so.
6. Lawful Bases for Processing
Depending upon the circumstances, our lawful basis may include:
Legitimate Interests
We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include operating SGG's business, communicating with shareholders and investors, maintaining security, responding to enquiries and managing corporate relationships.
Legal Obligation
We may process personal data where necessary to comply with legal or regulatory obligations.
Contract
We may process personal data where necessary to enter into or perform a contract with you.
Consent
Where required, we may process personal data on the basis of your consent. Where processing is based upon consent, you may withdraw that consent at any time.
7. Sharing Personal Data
We may share personal data where appropriate with:
- companies within the Sports Global Group;
- our share registrar;
- legal advisers;
- accountants and auditors;
- financial and corporate advisers;
- JP Jenkins and relevant market or dealing intermediaries where appropriate;
- website hosting and technology providers;
- Shopify and providers supporting the operation of our website;
- analytics and communications providers;
- regulators, government bodies, courts and law-enforcement authorities where required;
- prospective purchasers, investors or advisers in connection with a corporate transaction, subject to appropriate safeguards; and
- other professional service providers acting on our behalf.
We require service providers processing personal data on our behalf to handle that information appropriately and in accordance with applicable data protection requirements.
8. International Transfers
Some service providers used by SGG may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we will seek to ensure that appropriate safeguards are in place as required by applicable data protection law.
These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.
9. Data Security
We take appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
10. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting, reporting and corporate governance requirements.
Different categories of information may therefore be retained for different periods.
Where appropriate, information may be retained for longer where necessary in connection with legal claims, regulatory matters or the protection of legitimate business interests.
11. Your Rights
Subject to applicable law and certain exemptions, you may have rights to:
- request access to your personal data;
- request correction of inaccurate or incomplete information;
- request deletion of personal data;
- request restriction of processing;
- object to certain processing;
- request transfer of personal data in certain circumstances;
- withdraw consent where processing is based upon consent; and
- complain about the way your personal data is handled.
To exercise your rights, contact us using the details set out above.
We may need to verify your identity before responding to a request.
12. Complaints
If you have concerns about our handling of personal data, we would welcome the opportunity to address them directly.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.
13. Third-Party Websites
Our website may contain links to websites operated by third parties, including JP Jenkins and Group businesses.
SGG is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy information applicable to any third-party website you visit.
14. Cookies
Our website uses cookies and similar technologies.
Further information is available in our Cookie Policy and through the cookie preference controls available on the website.
15. Changes to this Privacy Policy
We may amend this Privacy Policy from time to time to reflect changes in our business, website, legal obligations or processing activities.
The latest version will be published on this website together with the date on which it was last updated.